First of all some facts:
- Opened on 28th June 2012, taking just under a year to complete
- Travels between Greenwich Peninsula (the o2) and the Royal Docks (Excel Centre)
- 1100 metres long and 90 metres high
- Cabins arriving every 30 seconds, transporting up to 2500 people in one hour (equivalent of 30 bus loads)
To sum up my experience, I would say 'AMAZING'. This was the most stress-free and easy 'tourist attraction' that I have ever been on.
Now I must admit, we were very lucky. We arrived at about 7pm on Saturday evening to find only a few people in the queue in front of us. This meant that we waited no time at all, and had a cabin all to ourselves!
The views were spectacular! I will let the pictures below speak for themselves. The journey lasts around 10 minutes each way (5 mins during certain times for commuters).
|View of o2 and Canary Wharf|
|Decending in to the Royal Docks|
|Emirates Greenwich Peninsula Station|
Putting my 'sponsorship' hat on, I think that the branding team at Emirates have done a fantastic job. Everything ties in with the brand: trips are called 'flights', the staff wear airline style uniforms, you are even greeted with a take off style message as you depart the station. Some may find this cheesy, and I can imagine that if you are using this to commute every day the novelty will definitely wear off, but I think that it works nicely!
The TFL website states that Emirates have invested £36m in a 10 year sponsorship deal, and I have no doubt that it will get London using the Emirates name in every day language, just like the brand 'o2' for the old Millennium Dome.
Overall, I would highly recommend that you give the Emirates Air Line a go. One piece of advice would be to top up your Oyster card before you go as there was a queue for the ticket machine. Tickets are around £6.40 return if you have an Oyster card and I definitely was not disappointed with the service or the views!
One last thing is that you can hire a private cabin for £86 for 10 people. I wonder whether they will branch out into corporate hospitality in the future? Watch this space.......
Thank you for reading! Yellow Owl